Urbanisation is often equated with the economic progress of any nation. However, big cities not necessarily depict the prosperity of all of its denizens. Hidden behind the swanky skyscrapers and sassy shopping malls, there is an underbelly; teeming with people, living in what is called urban slums.
Who are these people? Mostly they are migrant population, displaced from their native villages in search of prosperity and ended up dismayed and disillusioned in city life. Although it seems to be a social and infrastructural issue on surface, actually the issue is much deep rooted;
Mahatma Gandhi had a very clear vision that “India lives in her seven and half lakhs (750,000) of villages’. He further held this conviction by saying that “If village perishes, India will perish too”.
USING TECHNOLOGY, TRADE AND TRAINING TO SUPPORT SUSTAINABLE AND SOCIALLY INCLUSIVE BUSINESSES
TO BE THE GO-TO-PLACE FOR AUTHENTIC INDIAN HERITAGE PRODUCTS AT AFFORDABLE PRICE, SOURCED DIRECTLY FROM THE MAKERS
Irony is that, today there are only 649,481 villages (census 2011) left; almost a 100,000 villages have disappeared since the father of nation had this dream of India!
There is another interesting side of this story as well. In spite of all these deﬁciencies, rural India got over 3 crores (30 million) micro and grassroots enterprises, called “unincorporated non-agriculture enterprises”, which provide livelihood to 5 crores (50 million) people and produces about INR 350 thousand crores (USD 50 billion) worth of annual gross value addition (NSS 73rd Round, 2016). There are about 100 countries in the world, whose GDP is less than India’s rural markets!
This seemingly impossible feat is possible only because of the hardworking and never-say-die attitude of the rural entrepreneurs; who, against all odds, are successfully struggling for better life.
Our social entrepreneurial mission was born out of this intent to help grassroots entrepreneurs and innovators. We believe, by right mix of information technology and human centred design, we can ﬁnd solution for the grassroots entrepreneurs to leapfrog into the digital age, where, coming out of anonymity, they can showcase their products and skills to the world outside their villages and compete for their rightful share in the global markets. To know more about our business visit http://www.mginne.com
In other words, we are working towards connecting Make in India with Digital India; which will enable the business to discover and invest in Bharat; the real heart of India.
India Craft Bazaar; Showcasing Bharat to the world
India has over 300 unique products which are found nowhere in the world. Because of this uniqueness and to protect the local people who have been protecting and preserving these national heritages, government of India in recent time have protected these product with Geographical Identiﬁcation or G.I copyright or G.I not only protects the interest of genuine producers but also is supposed to protect consumer interest by ensuring consumers only get authentic product.
However reality of market is diﬀerent. Unscrupulous sellers pass on counterfeit or imitation products, mostly made in factories, to the unsuspecting customers
So while customers pay high price for unique and traditional product, what they get are fake or imitation. But at the same time, the authentic producers also loss business opportunity.
As a result, most of the artisans or our traditional handloom and handicraft are slipping into poverty and their next generation fast leaving their traditional crafts to seek work in big cities.
What we do?
We have created an online marketplace for Ethnic Indian Crafts, so that the artisans can sell their product directly to the consumer and consumer can easily check the authenticity or trace the origin of the product they are buying. Thus both the consumer and the producer get their interests protected and in the process the the art and craft heritage of India gets a positive thrust to grow.
How we do it?
We have a wide sourcing base of handloom and handicraft artisans. We work with them, training them in latest technology and market trends, helping them to make products having market demand. Through our online platform India Craft Bazaar as well as oﬄine Experience Centres, we showcase these products to customers.
Our Product range
Currently our products include ﬂoorings such as Rugs and Carpets, window dressing such as Drapes, Artefacts and other Home Decor items, together we call them “Home Fashion”
Each of our product encapsulate a little of India’s rich heritage and history. Be it the Kilims of Mirzapur (commonly known as punja dhurrie), which weaving technique came to India with the Turkish Sultans and then preserved in Mirzapur-Bhadohi region in Uttar Pradesh or Black Pottery or Nizamabad which one of its kind in India.
PLEASE VISIT OUR BLOG PAGE FOR MORE SUCH INTERESTING STORIES ABOUT OUR COLLECTION OF UNIQUE PRODUCTS.